Hey guys! You’ve probably been seeing a whole lot of content being generated from us regarding something called Loakal so I want to formally introduce what is really going on here.

Loakal is an apparel and design collaboration between East Bay Express and fiftyseven-thirtythree. All design is Oakland-themed, including imagery and typography.  The goal of the project is to promote an inclusive Oakland. This includes well known areas, but also the unexplored Oakland.  Loakal merchandise will be available on  A percentage of the sales will go to an Oakland charitable cause .  Enjoy!

Stay posted on Loakal via Facebook and Twitter.


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