via Oakland North
The New Parkway Speakeasy Theater has a new home.
On Friday afternoon, J Moses Ceaser, the managing partner of a small group of investors called New Parkway Entertainment, signed a 13-year lease to open a new movie theater right off Telegraph Avenue near downtown Oakland, at 474 24th Street. The new theater will employ the same concept that worked so well that previous location on the east side of Lake Merritt—cheap tickets, pizza, cold beer and room full of couches.
“We’re excited to get something done,” Ceaser said. “Exhausted, but it looks like we’re going to move forward with things.”
The New Parkway doesn’t have a name yet—Ceaser said “Parkway” will be in the name somehow, and the place will likely be called “The New Parkway”—and the plain brown building looks like a warehouse, not the two-screen movie house it will soon become. Ceaser said he likes the location—close to public transportation and in the Art Murmur area for First Fridays—and that he hopes to have the theater up and running in six to 10 months.
“I’m very hesitant to say for sure about anything,” Ceaser said of the timetable of opening the place, “because in the beginning of 2011, I wrote a note that said ‘This is the year the theater is going to open.’”
Read the rest of the story by Ryan Phillips at Oakland North.