“Small Business Saturday” is the new “Black Friday”

Small Business Saturday is the new Black Friday!

American Express has launched an initiative to help promote small business during the Thanksgiving Day Weekend. A weekend that has traditionally been known for its heavy shopping traffic amongst large retailers, has gained a little local flare.

In today’s economy, when everyone is suffering losses, it’s nice to see the efforts American Express is putting forth to assist those business who are usually left in the dark, due to lack of funding and resources.

American Express has created a Facebook page to promote “Small Business Saturday” and has attached incentives for both business and consumers who “like” their Facebook page, which can be found here.

For businesses that want to participate: The first 10,000 businesses that sign up get $100 in Facebook advertising, and any business can download promotional materials to use in their stores or sites to help promote “Small Business Saturday”

For American Express cardmembers: The first 100,000 can register their card and get $25 statement credit when they shop in an independently owned business on Small Business Saturday (not for franchises or online-only stores).

Get with the program and don’t forget your local businesses during your holiday shopping! From Piedmont Avenue to Oakland to beyond!

Find more about “Small Business Saturday” by visiting their website here.


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